Volvo & Infinitys: a new showroom concept blending design and technology.
Volvo, the internationally renowned Swedish automotive brand, stands for innovation, safety, and design excellence.
For the restyling of Volvo Studio Milano — an experiential landmark in the heart of the city — Volvo chose Infinitys as its technology partner to create an immersive, interactive space fully integrated with the architecture and brand identity. The goal: to deliver a high-impact, seamless digital experience that tells the story of the future of mobility through technology.
Our approach
The project unfolded in two main phases: first, the refitting of the existing structure with updated technological infrastructure; second, the setup of a completely new area, which required complex integration of digital systems within custom-designed architectural furnishings. The aim was to create a cohesive and immersive space, where every tech element blends harmoniously into the environment.
At the heart of the project are three Samsung The Wall videowalls, delivering ultra-high resolution and cutting-edge performance to elevate the brand and captivate visitors. The content and interaction management is powered by ANIMA, our centralized content panel. Enhancing the experience further, two self-service configurators allow visitors to personalize their vehicle independently, while an advanced control system manages lighting and all connected devices.
HIGHLIGHTS
- Technological renewal and new exhibition area at Volvo Studio Milano.
SERVICES
- Samsung The Wall videowalls
- ANIMA content panel
- Self-service car configurators
- Integrated light and device control system
PARTNERS
- Samsung
- Volvo
A new way of experiencing the showroom.
The new Volvo Studio Milano is a space where technology adapts to architecture, becoming an integral part of the environment. Every digital element is designed to enhance the brand experience — never to overpower it.
Seamless interaction, no barriers.
Configure your car, explore content, and discover Volvo’s vision — all through intuitive tools, digital touchpoints, and immersive installations that enable simple, continuous, and engaging interaction.
A space that evolves with the user.
Thanks to a centralized system, lights, devices, and content can be managed dynamically — transforming the space to suit different needs: from everyday visits to exclusive events, Volvo Studio is always ready to shift form.
An experience designed to welcome and inspire.
Volvo Studio Milano is more than just a showroom — it’s a place where design becomes storytelling. A setting created to immerse visitors in the brand’s values through striking visuals, lighting, and content. Whether families, professionals, enthusiasts or the simply curious — every visitor finds an experience tailored to them.
From complex integration to a seamless experience.
Infinitys managed all phases of the project, intervening both in the existing infrastructure and in the newly developed area. The three Samsung The Wall videowalls were integrated into custom furnishings and are operated by the ANIMA software, which coordinates all content and interactions. The system is completed by two car configurators and centralized device control — for a result that is elegant, efficient, and fully harmonized.
